Friday, June 17, 2011

The Cliffsetz Letter

Bob Lefsetz is history. 

But you all knew that, right? Sure, the Lefsetz Letter was fun, but who reads emails now? Major labels read emails -- and major labels aren't making money. 

Look at Jeff "Skunk" Baxter. Onetime Doobie Brother, Steely Dan member and man with incredible facial hair. 

Technology is important. Kids know that, fans of kids (NAMBLA) know that. Those who aren't using technology are not involved in the use of technology. It's as simple as that. 

In the early 70s, I had a mustache. But I only had a mustache because mustaches were popular! They were cool and everyone grooving to the kick ass vibes the Doobies were putting down via the major labels was cool too. Nowadays, kids have mustaches to be funny -- like they don't even mean it. Just like technology. 

Look at the shake weight. A whole bunch of them were sold. That makes the shake weight awesome!

One three sentence paragraph later, I'm over the shake weight. And, the shake weight itself is over. Why? Because it wasn't looking at the bottom line -- toning underarm flab. Sure, toning underarm flab was a thing women cared about back when men had serious mustaches. And, this new technology seemed just right for today's ironic underarm flab. But now it's all over. Because I said so. 

So who wants to challenge me? 

I'll just keep on writing Lefsetz Letters about the death of writing letters that challenge what I say. 

Did you ever notice how one thing comes along, grows in popularity (thrives) and eventually dies? I haven't. But, I do want to be the Grim Reaper of trends. And technology. And mustaches. 


"Takin' It To The Streets"

(If you're not familiar with the Lefsetz Letter: )